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Brand Report Card

The Brand Report Card provides a high-level overview of the health of your product listings across all of your Reviewbox services.

Brand Report Card

The Brand Report Card provides a high-level overview of the health of your product listings across all of the Reviewbox services that you are subscribed to. This report is available in Excel format or you may view it within the Reviewbox application. The report is useful for the following:

  1. Quickly identify and prioritize problem listings based on reviews, content, 3P status, or pricing
  2. Understand whether you should focus on increasing your reviews or improving your content
  3. Summarize the performance of your product catalog across retailers

Brand Report Card: Set Up Options

When you create a Brand Report Card Report, you can customize it with the following options:

  1. Set a custom name for the report.
  2. Filter listings by custom fields? Select whether to filter your listings based on your custom fields. If yes, you should select one or more custom fields and specify which field values you are interested in. If no, you may select one or more individual products for the report.
  3. Click Submit to generate the report. 

Brand Report Card: Viewed in Reviewbox

The Reviewbox Reports page shows each of your active reports. You can open the Brand Report Card by clicking View. This opens the report in the Reviewbox page. You can also download the Excel or csv version, or share the report with someone.

Overview

The first section of your report presents overview information, including the number of product listings, the percentage of A+ content, the average star rating across all listings, the average number of images per listing, the average number of features per listing, the average number of reviews per listing, and the total in-stock percentage across all products. Items that are favorable are colored green and items that need attention are colored red.

A+ Content

The next section shows a pie chart of the percent of your listings that have Amazon A+ content versus “Plain” content. Recall that A+ content is premium content provided by the manufacturer that includes more detailed product descriptions, images, and additional features to help customers make informed buying decisions.

Listing Distribution by Average Star Rating

The third section shows a bar chart of listings grouped by their average star ratings. For example, in the chart below, the majority of products have average ratings above 3.5, but about 12 products have very low star ratings.

Feature and Image Count

The next section shows a bar chart of the listings grouped by the number of features and another chart with the number of images on the product detail page. From these charts you can determine if any listings need more features or images.

Number of Reviews

The next section shows the number of listings that have a particular number of total reviews. From this graph you can determine whether any of your listings are lacking reviews.

 

Review Distribution by Stars

The next section provides a bar chart of the number of total reviews across all products that have each star rating from 1 to 5 stars.

Stock Rate over the last 30 days

The next section provides a breakdown of the stock status across all products over the last 30 days. From this pie chart you can see what proportion of your listings have been out of stock or unavailable.

Problem ASINs and Sellers

The following two charts help you to identify any problem ASINs or 3P Sellers. You can see details about the specific seller or ASIN by hovering the mouse over the dots on the chart. For example, in the chart below, the highlighted ASIN has had a high rate of 3P buybox ownership (97.7%) and 29 buybox ownership changes in the past 30 days.

New Reviews and Ratings Changes in the last 30 days

This section identifies the top 10 listings that have received the most new reviews and the listings that have had the biggest positive and negative star rating changes in the past 30 days. In each chart, you can view the ASIN and product name by hovering over the bar chart.

Brand Report Card: Viewed in Excel

The Brand Report Card is also provided as an excel file (*.xlsx) with the filename prefix “BrandAuditReport”. The report contains one sheet called Report Card.

The Report Card includes a single large table of information providing a color-coded overview of the status of reviews, prices, copy, and search rank for each product listing. Each listing is presented on a single spreadsheet row, and each column provides high-level information about that listing. Missing information, including services that you are not subscribed to, is shown in black on the spreadsheet.