With Searchbox you can monitor organic and sponsored search results on any keyword and see where your products rank on Amazon.com and international Amazon marketplaces.
What does Searchbox do?
Searchbox monitors the search results on your search terms three times per day, noting any sponsored listings. Searchbox records the product name, ASIN, brand name, search rank, and price of the first 10 pages of search results, as well as noting whether that product is part of your product catalog. You can use Searchbox to discover competitors, measure how your ad campaigns are doing, and to optimize your content for organic SEO.
Your Searchbox license specifies a limit on the number of terms you can monitor at any time. To see your limit, go to the Catalog Management page and check the Search Terms section. In the example below, the license includes up to 100 terms, and I am currently monitoring 64 terms. The box labeled Searchbox shows the number of product listings loaded into the tool. Currently, I have 126 products. Note that if you have not loaded all of your brand/company's products into Searchbox, then the results will not be as meaningful for you. There is no limit to the number of products you may include in Searchbox.
1. Enter your search terms and products
Setting up Searchbox is a two-step process. You will need to enter a list of search terms to be monitored as well as a list of your products.
- Upload search terms: See How do I enter Search Terms? for instructions.
- Upload product listings: See Guide to Catalog Management for detailed instructions on how to upload product listings. Check the box next to Searchbox when you enter the product listings. Note that you can only add Amazon.com or Amazon international listings to Searchbox.
2. View Search Results Data
When you have added your search terms, you can view the results in the Searchbox tool using the Terms tab at the top of the page. This data is updated three times per day.
This grid interface lists the latest data about your search terms and the product listings that are currently ranking on that search. You can sort and filter this view to organize the information. Below is a guide to each data column.
Best Rank - This column shows the best (lowest) search rank achieved by any of the items in your product catalog on this search term.
Best Listing - This column shows the title of the product in your catalog that had the Best Rank on this term.
Total Listings - This column shows the number of your product listings that appeared in the first 10 pages of search results for this term.
Unknown Listings - This column shows the number of product listings that are not in your Searchbox product catalog that appeared in the first 10 pages of search results for this term.
Searchbox also maps your product listings to the search terms you are monitoring. To see your product listings, click on the Products tab at the top of the Searchbox page.
This page shows the latest data about how your product listings are currently ranking on your search terms. Below is a guide to each data column.
Best Rank - The best search rank of this product on any of the search terms you are monitoring.
Best Term - The search term that this products ranks best on out of the list of terms that you are monitoring. It does not discover the best search term across all possible searches.
Total Terms - The number of your monitored search terms where this product is returned in the first 10 pages of results.
3. Get Email Notifications
Searchbox offers automated updates to help you keep track of changes in your search rank.
Emails will look like this. They include a report of your most competitive keywords, your best keyword, and significant changes in search rank across your products.
To set up email notifications, go to the Account section on the green left-hand menu. Choose the Notification Settings tab at the top of the page.
Scroll down all the way to the Searchbox section. Here, you enter the emails that will receive notifications. You may add multiple addresses using the + button.
You can choose to receive either weekly or monthly email updates.
Be sure to scroll all the way down the page to save your notification settings by clicking the Update Notifications button.
5. Share of Voice Report
This report analyzes what percentage of the search page your product listings are occupying for a specific search term, as well as identifying your top competitors for those spots. You can read more here: Share of Voice Report.
6. Search Rank Data Exports
Searchbox makes it easy to download search results to analyze later. From the Searchbox Terms or Products page, click on the Select Download button. There are two options - Search Rank Details Export and Current View - that are explained below.
Search Rank Details Export
This export provides detailed information about every product listing that is returned by a particular search at a particular date and time. There are separate reports for organic search results and for sponsored listings. Each row corresponds to a product listing and the columns show information about the time frame and the rank order the listing is presented in the search results. There may be multiple rows for each listing for searches performed at different dates and times. There may also be multiple search terms included in one file. Additional information includes the listed price, brand, whether the listing is part of the tracked catalog of products, and whether the item was displayed with any special badges, such as "Amazon's choice" or "Best Seller" badge. Missing information is indicated by a blank cell.
You can download the Search Rank Details Export from the Searchbox page or the Reports page. See Set up and Access Data Exports for details.
This option allows you to download the information that is currently displayed on the page that you are viewing. For example, if you are viewing the Searchbox Products page and you've filtered the results to show a particular product category, then the Current View would provide a csv file that includes only those products and their search ranks. This csv file is accessible immediately, without going to the Downloads page.
How to set up a recurring data export
You can also opt to receive a data export automatically each day, week, or month. Go to Reports on the left-hand green menu and select + Create. Under Exports, choose the Search Rank Details Export.
On the next screen, enter the parameters for the data export you want to receive. Be sure to select either Daily, Weekly, or Monthly under Recurring Export. Then you can select the file type (CSV) that you want to receive and the email address(es) where it should be sent. Note: the recipients of this data export do not need a Reviewbox account. You can also have your data export pushed into a cloud storage area of your choice.
If you need additional help using Searchbox, please contact firstname.lastname@example.org for assistance.